The Playlist Network That Wants To Revamp Music Discovery

Karishma Rawtani
2 min readJul 18, 2023

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XO Playlists was started in 2019 after partnering with a large Instagram page for a rap playlist. They quickly gained a following on that playlist and decided to take this same approach to another growing Instagram page and further partnered again on a playlist called “HEAT List”. After that playlist grew a loyal listener base and a number of shoutouts from artists Ike Dax, Rift Raff, and attention from Atlantic Records among others; they dove deeper and built out an entire network including starting two other accounts for playlists. Their goal has always been to drive quality listeners to new and enjoyable music

Now, they have revamped with a platform where artists can not only submit to their playlists, but also gain access to various artist tools, professional ad campaigns, and detailed feedback. They plan to offer a number of other resources for artists in the future including distribution, single deals and funding. They are looking to be a more compelling place for artists than just a submission platform. Many people have complained that the mass submission platforms available now are over saturated and are often not always seeing the best results. XO Playlists wants to be a platform that can be used alongside these submission platforms.

XO Playlists puts itself in a unique position for both listeners and artists. For listeners, they aim to have a network of professionally curated playlists and to help music fans stay on top of new music and discover new artists. For artists, they aim to be a hub for both exposure and resources. Beyond submissions to their playlists, they offer access to tools like smartlinks for releases, the ability to request meaningful feedback on music, advertising campaigns ran by their professional media team who hold certifications for virtually every ad platform, and more. They are looking to eventually offer distribution options, funding and advances, masterclasses and various other opportunities for artists. For listeners, they aim to extend their reach beyond playlists across all platforms and facilitate new ways of music discovery, events and more.

XO Playlists shows promise and is positioned to be a breath of fresh air for music. This company could be revolutionary for both artists and listeners alike. They currently offer the ability for anyone to submit music to their playlists, with added features and tools for artists that join on. Check them out today at xoplaylists.com

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Karishma Rawtani
Karishma Rawtani

Written by Karishma Rawtani

Karishhma Mago is a former investment banker turned digital marketer.

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