The Music Distribution Company Looking To Bring Artists Into A New Focus
The company focuses around an artist’s algorithmic potential and helping the talent grow their platform beyond streams.
When people think of music distribution, they think of a space dominated by conglomerate record labels with little room for independent artists. For artists, music distribution could often be a frustrated space where distribution platforms lack communication and extremely delayed services. They end up bouncing around a number of companies and get seemingly the same results. TLR Distribution aims to change this.
Two points to this: 1) streaming consumption by independent artists is actually gaining an increasingly larger market share. With US audio streams crossing over 1 Trillion for the first time ever in a single year in 2022: the market share by the top 5 streaming artists at Warner Music Group fell by 10%. This is just a small piece of the picture, but this means there is a larger amount being generated by mid-level artists. This presents a great opportunity for independent artists.
2) No distribution company has tried to provide the artists under them a community: somewhere they could easily get help, talk directly to company representatives, and connect with other artists. TLR Distribution plans to change this by offering a discord for it’s artists and a level of access not typically seen with a music company.
The company is founded by Chuck Olsen (Nyack, New York) and Biko Manus (Wayne, New Jersey). The two, who collectively have spent over 8 years in the music industry, are coming off a deal with Republic Records through their company TUBLife & Rockstaar Entertainment, along with a number of individual artist projects and a recording studio (TUBLife Studios in Wayne, NJ — Biko). TLR Distribution marks a new chapter for the two.
With the boom of algorithmically curated content, the focus on giving each platform content that will perform well through it’s algorithm is larger than ever. Olsen and Manus think this trend will only continue to grow, especially for music. However, through their company, they aim to achieve a focus on an artist’s algorithmic potential without compromising their creativity. Artist’s distributed under TLR will also have access to their exclusive content platforms, playlists, marketing resources and more.
Artists now face the growing challenge of remaining visible in a very crowded world of content but have a great opportunity of being able to capture a higher share of the growing revenue pie of music consumption. TLR Distribution aims to help artists achieve that.
